Doing the summer of 2022, we helped La Roche Posay, with bringing focus into their sunscreen protection for consumers in the Nordic Countries. We created a setup where we in each country had a PR event with press and influencers, that were educated in sunscreen, and how important it is by dermatologist. After end PR event we had a public consumer event in citycenter, where we educated consumers about sunscreen and gave out samples of La Roche Posay Anthelios products. The tour lastet 4 weeks doing june 2022.