La Roche Posay
number of guests
30+ in each country PR,
400+ in each country consumer,
Copenhagen, Stockholm, Helsinki, Oslo
Doing the summer of 2022, we helped La Roche Posay, with bringing focus into their sunscreen protection for consumers in the Nordic Countries. We created a setup where we in each country had a PR event with press and influencers, that were educated in sunscreen, and how important it is by dermatologist. After end PR event we had a public consumer event in citycenter, where we educated consumers about sunscreen and gave out samples of La Roche Posay Anthelios products. The tour lastet 4 weeks doing june 2022.