Each year Krug releases an exclusive Single Ingredient Program. The Single Ingredient Program focuses on one carefully selected ingredient to inspire the curiosity of Krug Ambassadors all over the world.

In 2018 the ingredient was fish. We were responsible for the Danish launch of the program and invited a handpicked group of Michelin starred chefs, lifestyle press and influencers to an engaging day at the sea.

The day was filled with sailing, fishing, dining and getting educated by Mr. Olivier Krug himself, all while drinking exclusive bobbles from Krug.  The day ended with a rough luxury inspired dinner at a fortress at the Island of Trekroner.